Vogue x Gen-Z

For the Vogue X Gen-Z project, the goal was to create a branding strategy to better engage Generation Z. Through in-depth market analysis, I researched Gen Z's preferences in fashion and lifestyle, conducted surveys and interviews, and studied competitors that successfully connect with this demographic. Based on this research, I evaluated Vogue X’s current brand identity and provided recommendations for refreshing it to align with Gen Z’s values. The strategy aims to help Vogue X strengthen its connection with Gen Z and stay competitive in the market.